A tool that allows the carrying out of a complex statistical-numerical analysis, in a simple and intuitive way, in order to explore the price-sales relationship for each product-market allowing to define entry prices, promotional plan strategies, mark down policies and product redirection to alternative markets. This allows for the maximization of the Gross Operating Margin and the preservation of the value of the Brand.

The study of the relationship between price and quantity of products that may be sold as a consequence of the pricing policy, is becoming ever more complex due to the rapid evolution of consumer behavior, which forces retailers and brands to satisfy new buyers’ needs and preferences.